I was part of the creative team that took on the task of re-branding CharBroil Grills in its 75th year of operations. I was provided with a style guide for logo, fonts and colors and given the challenge to make the move. The tone and feel is very different from other brands in the outdoor cooking category; playful, bouncy and bright.

To make it work as a template I explored ways to make the typography and animations procedural so projects could be handed off to other animators and require minimal editing.

Product animations were rigged in Cinema 4D with materials and lighting that pushed photorealistic without becoming a time-intensive render to accommodate accelerated production schedules.

Several procedural typographic transitions along with animated food elements were built in After Effects where the video was completed. Scenes were built as modules that can be trimmed or extended easily.