This video was used as an in-store video at select Lowe's locations to showcase this brand new technology. The creative direction was to make the product feel 'epic'. Using a graphic template and script provided by the creative agency The Variable (TVA) I shot, animated, edited, and designed sound for the project. Video was captured with a Nikon D850 on a FotoRobot turntable. Video Copilot's Optical Flares was the major effect utilized in After Effects, but an animated Displacement Map was used to good effect to make the food shot come to life.